Our Work
Krispy Kreme
Times Square Flagship, New York City
For its Times Square flagship, Krispy Kreme required a bold visual presence capable of standing out within one of the most competitive retail environments in the world.
The Scope
Electrical components and wiring were strategically designed to be hidden within existing mullions and seam conditions — maintaining a clean aesthetic while meeting performance and safety standards.
Installation within the dense, high-traffic Times Square corridor required careful coordination, logistical planning, and disciplined execution.
The Result
The result is a visually striking yet technically resolved façade — engineered to perform in one of the most demanding retail environments in New York City.
